Briefly from studies: focus groups - viilup-uuringud.ee

Focus group-interviews are a study conducted using a qualitative method. Focus groups can be conducted both as an eye-to-eye study and as an online study and among both private and corporate clients.

The need for a focus group survey selection is based on the desire to understand more thoroughly the behavior, perceptions, and attitudes of clients or potential audiences. The focus group relies on an open-answer conversation plan that goes through a certain number of topics, and respondents are also encouraged to answer "why?" questions for sure, to find out just the different behinds in the answers to the topics.

Different visual materials can also be shown in the focus group, and different ways of retrieving deep information from the respondents are also used, incl. for example, many groups, profiling as well as confrontation and others are immersed. techniques.

It is also important to form a very good sample when finding participants in the focus group - it is important to get respondents with the most different profile and socio-demographic background possible in view of the purpose of the study. Research companies often use many different recruits and other methodologies to ensure specifics. A good sample also ensures a sufficiently broad scale of different responses and does not receive biased results as can only be obtained in the investigation of similar participants or also of people well versed in the products of the company under investigation.

The focus group is more typical for private consumers, but also in use with the business clientele than it is necessary to get the information that comes out just during the discussion and so-called arises as well. brainstorming effect from groups.

The advantages of online focus groups are the possibility of finding certain target groups faster and also more appropriate for more complex and delicate topics, for example. It is mostly reasonable to conduct focus groups related to the same products as an eye-to-eye conversation at a common table.