Briefly from research: testing web pages - viilup-uuringud.ee

Internet, more and more products and services are purchased and information is also searched there more often than before. Therefore, for both business and national organizations, the website is one of the most important or even main ways of communicating with people, and thus also the business card of the organization.

When testing web pages, we do not recommend taking standard testing solutions, but (as with other studies) to proceed from what is precisely the need and purpose of your organization. Of course, the testing of websites also has general principles to be included in each study, with which information about the user experience of the page can be more targeted as well as about the logic of the structure of the page, but the most important thing is not to forget your (potential) target groups and what purpose a specific website must fulfill.

Typically, we test web pages in one-to-one in-depth interviews or focus groups. In addition, it is possible to test web pages with a so-called glimpse test, but it adds significantly to the price and, for the most part, does not provide any additional information to what a person is saying with the help of a moderator. The deep interview vs. focus group selection is specifically due to the purpose of the study and can be discussed with the person conducting the study.

One of the usual options is to test the purchase process that is still being completed or modified on sale of the service through various options. In this case, the entire page does not have to work in real terms, but different variants are shown. Testing of websites to improve the existing page is also increasingly requested, and in a number of cases it is also good to take more testing of the pages of the main/bigger competitors. The latter provides a good opportunity to take over the best practice and to understand what the clients of the competitors are used to. On all the tests on the website, we recommend that both the designer, the marketer, the compiler of the processes and the representative of the sales team come to listen to the tests.