Business Software Survey - viilup-uuringud.ee

The purpose of the brand study was to study the awareness and preferences of accountants, CFOs and CEOs regarding business software. The study became conducted as internet and telephone interviews, which is also quite common in the case of a survey of corporate clients. 

The most important thing to mention is that the range of business software is very wide for the use of both accounting, sales management, human resources management and other functions. You might even say that due to the possibility of deploying software from other parts of the world, this area is more competitive than many other areas. At the same time, some of the most used and best-known software stand out clearly. These, in turn, are different due to the size of the company and also the area of operation. The study also focused separately on Standard Books, which ranks very high among respondents in terms of both familiarity and usage rates. 

The vast majority of participants in the study are so satisfied with their current business software that they would not be willing to exchange it and, compared to 2017, there has even been a reduced willingness to replace other business software with the current one. The exchange of software is influenced by price, ease of use, appropriate functionality as well as helpful customer service.